28 June 2015

Use Cases


Indoor navigation provides travellers at airports or railway-stations with mobile assistance, which guides them to the right place – specific gates, VIP lounges, information points, baggage claim, and many more – within the terminal structure.

The technology can also be used to identify passenger flows, locate congestions and crowded areas. Indoor positioning enabled apps allow retailers on-site to send real-time offers and coupons based on a customer’s location and interest.


In-store positioning and location-based couponing makes mobile ads much more targeted and relevant to the customer. Proximity marketing inside apps attracts attention of nearby customers and increases number of visitors. Inside the store, the technology can assists customers in locating and finding specific items, which will positively affect their shopping experience and result in the improvement of a retailer‘s business intelligence.


Indoor positioning and location-based information adds a valuable layer to event and conference apps. With indoor positioning and navigation you can highlight relevant information close-by the user’s position, send your guests on a personalized guided journey along their points of interest, and improve networking experience as users will know where to find interesting contacts for them.


Indoor navigation enables users to find their way around big office venues and to always take the shortest routes. Finding colleagues is made easy by location sharing on the map. Support your guests in finding their way around and make their visit a next level experience. Indoor positioning and navigation facilitates orientation in complex office spaces, so meeting delays, due to trouble finding venues, will become a thing of the past.


Indoor navigation enables public safety providers – such as the police, fire brigade and emergency medical services – to locate themselves and their colleagues inside buildings. Sources of danger and endangered individuals can be accurately located and approached as fast as possible and at the shortest distance. Special use cases include the localization of visually or elsewise impaired people through their notification – via a call or a ‘panic button’.


In large plants (for example refineries or production facilities) making sure that resources and personnel are at the right place at the right time is a crucial factor driving production costs. Having an accurate way to locate resources and navigate those to the appropriate location at the correct time can be a significant productivity driver, for example to reduce downtime. This becomes especially clear when there is a significant amount of outsourced services and personnel that is being relied upon for maintenance and break-fix operations.

A similar use case exists for warehousing, where indoor trucks and loads can be localized centrally. In the ideal case, where the indoors location of resources is integrated into a routing application, those can then be automatically routed to the appropriate locations, quickly and easily.

Do you have other creative use of our solutions that you want to discuss with us? Contact us.